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The UK Government is planning to change some of the UK legislation that was inherited from the EU as part of its efforts to realise benefits of the EU exit.
Organisations invest heavily in generating leads. But the sad reality of even the best lead generation is that circa 80% of the leads are wasted.
Many organisations are using webinars as an additional channel to keep in touch with customers and prospects and to open up new markets. But they don’t always follow up after the event properly. And that means wasting potential sales and ROI.
If your organisation previously utilised trade shows and events as a channel to market, and followed those shows up with face2face meetings, this obviously impacts your sales pipeline but there are many effective tactics you can employ, even on a relatively small budget.
Today, it is very rare that you visit a website that does not have a webchat function available. Webchats are now one of the most important tools available to help convert website traffic into your next customers.
We've helped two of our clients implement webchat a couple of months ago, to derive more ROI from their investment in driving traffic to their site by showing their prospects more TLC. We’re encouraging others to take the same step and there’s a mass of research to support this recommendation.
The big challenge for many companies right now is how to keep the personal touch in their relationship with customers and prospects when many people are working from home, and while travel restrictions and social distancing are in place.
When COVID-19 struck, thousands of workers had to decamp from office to home at short notice. So there was little opportunity for employers to carry out the usual checks and assessments in preparation for home working.
Remote work has always been a core part of our organisation and we have adapted our HR processes accordingly. In these uncertain times, we thought it would be useful to share some tips for those who are dealing with this working arrangement for the very first time.
I saw an interesting article about how Zoom calls drain your energy. This is especially problematic when most of us are having to use video-conferencing socially as well as professionally.
The current crisis has turned the world of marketing upside down and changed the rules of the game.
In these uncertain and trying times, we must remember that tough times don't last forever! Here are some key points for business leaders to keep in mind
There was a lot of scaremongering when GDPR came into force – particularly following a couple of high-profile violations which incurred large penalties so understandably, organisations outside of Europe can be hesitant about initiating marketing campaigns in this region.
Before the team at The Call Business pick up the phone to reach out to your prospects, it is crucial that our team are fully conversant with your offer.
Following on from International Women’s Day, I was invited to speak at a local Equality Event alongside two other women entrepreneurs. That’s fine, I thought. Till I realised that no-one in the audience would understand English and I would have to do it in Spanish